Posted on July 16, 2008 at 3:38pm
The media may love hostile takeover attempts—witness the amount of ink devoted to the second attempt by Microsoft to acquire Yahoo, or last year’s purchase of the Wall Street Journal by Rupert Murdoch’s News Corp. But these are the exception. Of the more than 8,795 mergers and acquisitions deals announced worldwide this year, the vast majority have been friendly.
From a communications perspective, friendly deals have three phases: pre-deal planning, deal announcement and… Continue