January 2010 Blog Posts (2)

Brand Strategies for M&A Optimization

The recent uptick in M&A activity raises questions about how best to manage the brands involved in M&A transactions.



To date, brand strategy has often been overlooked in M&As (recent research revealed that corporate brand strategy was a low or moderate priority consideration during negotiations in two-thirds of 200+ recent deals) – but one need to look no further than the branding mishaps of AT&T/Cingular’s back-and-forth a few years ago or the current cumbersome and… Continue

Added by Denise Lee Yohn on January 26, 2010 at 10:58pm — No Comments

Speeding to Synergy - Communication Process Improvement for Rapid Merger Integration

Mergers and acquisitions are becoming more prevalent in the growth of global organizations. Effective communication is a critical factor in the success of M & A activities, and there are a number of useful approaches for improving communication effectiveness. At a time when organizations are increasingly looking for opportunities to gain post recession advantages, what can be learned about conducting a merger with deliberate attention to speed, clarity, and cultural integration? Follow the… Continue

Added by Cate Lawrence on January 20, 2010 at 7:00pm — No Comments

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